„Baltic Logistic System - Latvija“ Intends To Leave Only One Brand
Management of courier services market leader company Baltic Logistic System -Latvija took a decision to abandon its current brand Bizpak and start transition to single brand DPD (Direct Parcel Distribution) in coming autumn. The company will be implementing re-branding process till 2008 January. During the period all company‘s vehicles, administration building, depots, documents and courier uniforms will be renewed and decorated with new DPD brand.
According management of the company, few reasons motivated the change of brand, first of all these are new business circumstances and changes in courier services market.
„Taking a decision to keep only one brand that will unite all our services we aim that all the Latvian businessmen that decide to develop their business abroad know that they can get all parcel delivery services from one hands – one services provider,“ said Julia Moreva, Managing director of Baltic Logistic System - Latvija.
According to him, providing services all over the Europe and beyond, the company can suggest wide spectrum of services that facilitate business development in new markets.
“Also, while demand for courier services and market competition increases, we have to make full use of the advantages provided by the international parcel distribution net,” said Julia Moreva.
Since 2002 Baltic Logistic System - Latvija belongs to the one of the biggest in Europe parcel distribution net DPD that connects more than 30 countries. Currently the net is represented by 15 different brands.
“Such situation also prompted the decision to move to the single brand DPD. This would help to increase awareness of the net and companies that belong to it in both local markets and Europe,” said Julia Moreva.
Till now company Baltic Logistic System - Latvija suggested services under both Bizpak and DPD brands for its clients. In the future only DPD brand will be used in the title of all services. According Julia Moreva, this will facilitate company’s communications. She emphasises that event after changing the brand the company will keep on its main business principle – to provide quality and reliable parcel delivery services in the same time simplifying client service procedures.
In coming autumn companies Baltic Logistic System - Eesti and Baltic Logistic System - Vilnius will start re-branding process, too. These companies established in Tallinn and Vilnius also belong to DPD net.
About DPD
Responsible for transporting over 1.4 million parcels a day in a seamless international network, DPD is one of the leading logistic services suppliers in Europe. Based in Aschaffenburg, Germany, the company offers an array of services, ranging from Cash on Delivery to individual, tailor made products for procurement logistics. DPD services around 200,000 customers, with over 470 depots in 31 European countries with a fleet of 13.500 vehicles. GeoPost, which owns Baltic Logistic System - Latvija, holds an 83.32% stake in DPD.
Paris, 10 February 2006 – La Poste group’s Board of Directors today announced that it has given authorisation for GeoPost – the holding company for the group’s parcel and express subsidiaries– to complete its acquisition of the Exapaq network, currently managed by 15 partners in the transport and parcel delivery sectors.
This operation is subject to the agreement of France’s Directorate-General for Competition, Consumption and Fraud Control (DGCCRF).
Exapaq is a specialist in the B2B deferred delivery of parcels weighing up to 30 kg. The company employs a workforce of 1,800 in France, shipped 32 million parcels in 2004 and recorded a turnover of 194 million euros that year.
The acquisition will enable the group to complement the products and services offered by Chronopost, and reinforce GeoPost’s position as the leading operator in France in every segment for the BtoB delivery of parcels weighing less than 30 kg.
Via this operation, GeoPost aims to strengthen its position as the third operator in the B2B parcel and express delivery market in Europe.
About GeoPost
GeoPost is the holding company for the parcel and express subsidiaries of France’s national postal service Groupe La Poste. GeoPost is a leading player in the global Parcels & Express market, operating in more than 30 countries under brand names such as DPD, Chronopost, Parceline, Masterlink and .GeoPost is Europe’s third largest provider of express and deferred parcels services. In 2005, GeoPost recorded a turnover of 2.5 billion euros (estimation for 2005), and shipped over 450 million parcels for 220,000 customers in over 30 countries.
About Exapaq
Exapaq was founded by 15 independent French transport and parcel companies that shared a common goal to promptly become the leader in the under-30 kg parcel delivery sector. With 52 branches, five national hubs and 1,800 employees in France, Exapaq handled 32 million parcels in 2004 and recorded a turnover of 194 million euros. Exapaq has a fleet of 200 haulage vehicles and 1,400 delivery vehicles and covers 300,000 km every day to deliver parcels weighing less than 30 kg between businesses for 12,000 corporate customers.
www.dpd.com
